Seriously, what did you expect it be--apps for communicating with people? Please, this is 2011. Nielsen has found in a study that mobile games are the most popularly used apps on mobile devices like iPhones and Android phones.
According to the study, 64 percent of mobile folks have played games on their smartphone in the past 30 days. But what will make the industry folks absolutely salivate is that, according to Nielsen, app downloaders are most willing to pay for games than any other type of app.
If you're EA or Zynga, you've already wiped the drool off of the keyboard--though it is interesting that, as screen size gets smaller, gamers seem more willing to pay, no?
A whopping 93 percent of app downloaders would pay for games, and that's directly inverse with the supposed 1 to 3 percent that pays within social games. No wonder Zynga has released two mobile games, Hanging with Friends and CityVille Hometown, in just under two months.
Nielsen mobile gaming
The thing is, nowhere in this study are in-game, or in-app, transactions mentioned, which are quickly becoming the lynch pin in mobile game creators' strategies. For instance, Capcom launched Smurfs Village for free on iPhone with micro-transactions, and the game has made money like gangbusters ... perhaps too well. At any rate, don't look at your bulky laptop to see of the future of gaming--it's happening in your pocket right now.
Hiển thị các bài đăng có nhãn android gaming. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn android gaming. Hiển thị tất cả bài đăng
Thứ Tư, 11 tháng 1, 2012
Thứ Ba, 13 tháng 12, 2011
CrowdStar, others dock in Sibblingz Spaceport for mobile social games
If we haven't driven home yet that mobile will be massive in the future of social games, we clearly haven't done our job. Luckily, news like the fact that Sibblingz has signed on It Girl creator CrowdStar and a number of other developers to use its Spaceport service helps us make good on that.
TechCrunch reports that--in addition to CrowdStar--BitRhymes, IKIGames, LuckyLabs, Fortune Planet and DeezGames have signed on to use Spaceport to create mobile versions of their Facebook games. Spaceport is Sibblingz's cloud-based game development platform that allows developers like CrowdStar to create mobile games that work on both iOS and Android devices.
Essentially, it allows developers to create a mobile game once and have it run on multiple mobile devices. The platform makes use of coding languages like Javascript and HTML5, but neither of which are known for making robust or fully-featured games on iPhones or Android phones. However, Sibblingz claims that games built on Spaceport feature an app-like experience.
What Sibblingz means is that, while these games are built using simpler code languages, they will perform like, say CityVille Hometown by Zynga. That game was built using tools specifically for iOS devices and is thus more visually impressive and feature-rich than mobile browser games. However, according to TechCrunch, developers can even create games specifically for iPhones and iPads through Spaceport.
Sibblingz also says that developers can make games for Facebook's worst-kept secret, Project Spartan--an initiative to bring Facebook to mobile devices through browsers using HTML5 complete with full-featured apps and games--through Spaceport. Jeez, on paper it sounds like Spaceport can do anything but make the cash flow.
Regardless, what's important to take away here is that social game developers realize that mobile is where it's at. Frankly, it's one area where clear winners have yet to be defined, much unlike Facebook (ahem, Zynga and EA). At this point, anyone could come out a winner on mobile, and perhaps the companies that embrace cross-platform game creation like CrowdStar will have the upper hand.
Do you think these developers have a chance at winning the mobile race these social game creators are running with Spaceport? Who do you think will ultimately win the mobile social gaming war?
TechCrunch reports that--in addition to CrowdStar--BitRhymes, IKIGames, LuckyLabs, Fortune Planet and DeezGames have signed on to use Spaceport to create mobile versions of their Facebook games. Spaceport is Sibblingz's cloud-based game development platform that allows developers like CrowdStar to create mobile games that work on both iOS and Android devices.
Essentially, it allows developers to create a mobile game once and have it run on multiple mobile devices. The platform makes use of coding languages like Javascript and HTML5, but neither of which are known for making robust or fully-featured games on iPhones or Android phones. However, Sibblingz claims that games built on Spaceport feature an app-like experience.
What Sibblingz means is that, while these games are built using simpler code languages, they will perform like, say CityVille Hometown by Zynga. That game was built using tools specifically for iOS devices and is thus more visually impressive and feature-rich than mobile browser games. However, according to TechCrunch, developers can even create games specifically for iPhones and iPads through Spaceport.
Sibblingz also says that developers can make games for Facebook's worst-kept secret, Project Spartan--an initiative to bring Facebook to mobile devices through browsers using HTML5 complete with full-featured apps and games--through Spaceport. Jeez, on paper it sounds like Spaceport can do anything but make the cash flow.
Regardless, what's important to take away here is that social game developers realize that mobile is where it's at. Frankly, it's one area where clear winners have yet to be defined, much unlike Facebook (ahem, Zynga and EA). At this point, anyone could come out a winner on mobile, and perhaps the companies that embrace cross-platform game creation like CrowdStar will have the upper hand.
Do you think these developers have a chance at winning the mobile race these social game creators are running with Spaceport? Who do you think will ultimately win the mobile social gaming war?
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